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Color Camo By Redken For Men
NEW YORK (New York Times) . - The hair usually hear what they want their clients to satisfy them. Not always, but the economic crisis distress older men were gray, because they think it can prevent a new job. Jeff Swan, owner of Epic Salon in Los Angeles, corroborates this concern. "Many of my regulars had a solid career, they never imagined could lose. Now they must begin new courses and compete for work with younger people, and do not want the appearance or age is a barrier. They try to appear less years when they go to a job interview. Hence, it is 40% color treatments. More than double what it did two years ago, "says Swan. But the truth is that, whether by job insecurity that caused the economic crisis, or simple vanity, hair dyeing among boomers (older men of success) is growing by leaps and bounds. The number of males aged 18 stained doubled between 1999 and 2010, increased from 3 to 6% among those 50 to 64 years. Moreover, according to a survey by Multi-Sponsor Surveys, in this age group have increased from 3 to 10%. While what was sought in the 60's was to keep the same hair color, as did Mick Jagger and Paul McCartney, most people today prefer to reduce the gray rather than completely eliminate, instigated by the advisors market are saying that a little white denotes distinction, while white indicates total extinction. The polling firm also analyzes the products "that best meet the needs of the boomers to feel respected by age and wear life while maintaining a discrete number of gray hairs. " In the U. S. , earnings for coloring products such as Touch of Gray Just for Men and Grecian Formula, Combe Inc. The company grew by 15. 5% during the second half of last year and reached 11. 3 million dollars (not including sales from Wal-Mart). Consumer Reports magazine gave the product to 11 gray of its staff to prove it and most said it was "quite natural" and that they would buy. The same publication gave a high rating of acceptance to another product, Clairol Natural Instincts for Men. For those seeking professional help, there were also many choices that promise to prevent graying and customers move suddenly become Mr. Spock. In 2009, Redken for Men product introduced a classroom, Color Camo, which clarifies and hides the gray hairs, and last year took a similar male line brands like Paul Mitchell, Goldwell and American Crew. Such treatments are well below what women usually pay for the color. "I'm older, so people expect to see some gray, but I will not give the impression that I'm so old I'm out of circulation," said Gregory B. Word, 65, a lawyer in Los Angeles, which applies Flashback, Paul Mitchell, every six weeks, and leave some white streaks. For a year, Richard Limato, 59, inspector of schools in the Bronx, was stained with a product called Reshade Goldwell, the hands of your stylist. I improved my natural look, but making the gray take a back seat, "said Limato, who decided to keep some white strands in her hair brown after treatment, particularly in the temples. These products are mentioned by way of example, and others produced by various laboratories around the world tend to be semi-permanent, ie the dye gray coverage moderately and fades and brightens with successive washes. That brings another advantage, that mark is not near the old growth. There is always keep in mind that the roots are more noticeable with dark short hair. These products offer another peculiarity, that having little or no ammonia or peroxide prevent yellowing or bronzing, typical of traditional dyes. The salon treatments made in five minutes and avoid the indignity of the tracks. "client will lie on the wash sink and rise at least five years younger," says Sue Arens, general manager of operations and director of Floyd's 99 Barbershop, hair salon chain. Like most of those in the halls, Arens suggested to be very delicate and subtle when the client is advised to cover gray hair, always omitting the words tincture or color. "We say: We have a product that hides and obscures some gray hair, which does not sound as imperative as hair Stain, a phrase that these men, in general, they produce phobia" he says. Trevor Attenborough, vice president of marketing at KPSS, Goldwell company, agrees: "Never mention the word color camo by redken for men man, suggesting only that they should refine or reduce hair gray. " Supercuts, which provides color camo by redken for men and where 70% of customers are men, grew double digits in each of the last three years, and about three-quarters of the users choose only lighten the tone, but not eliminate the gray . According to Melanie Ash, artistic director of this company, men do not want their friends to see and say: What did you do? ". Wendell Brown, fashion editor at Esquire, warning men against any type of dye. "I am nothing in favor of men dyed, because gray hair is currently synonymous with style and masculinity," he says. Brown quotes George Clooney, Anderson Cooper, and David Gregory, host of Meet the Press (Meet the Press) as an example of the many men who get along well his gray hair, with a young attitude. However, Kyle White, the salon colorist Oscar Blandi, whose celebrity clients include Mariah Carey and Charlize Theron says that in recent years male color camo by redken for men shifts increased from two to three per week and sometimes daily. About 90% of men retains some of his gray hair, which White recommends. And as to whether the men are a little phobic to age, White says: "I think I even prefer to look old artificial before" . . François Demachy, creator of perfumes Dior since 2006, met us in Paris to tell us about his latest creation, J'Adore Eau de Toilette. . . .
